I came across a recent article titled “Why is equestrian sport so hard to follow?” and it hit on something I’ve been thinking about for years.
This isn’t some sudden realization sparked by a headline. It’s something I’ve seen and felt firsthand as someone deeply immersed in this world. Yes, the structure can be messy—complicated formats, disjointed schedules—but the real disconnect runs deeper.
We haven’t made space for the people who ride—their obsessions, their rituals, their off-duty moods, their edge. That’s what builds connection. That’s how stars are made.
In equestrianism, we’ve got power—grit, individuality, raw force—but when all we ever show are mid-course shots and helmeted anonymity, we lose the bigger picture.
The picture that makes people care.
The one that makes it all stick.
ALIX EARLE ENTERS THE CHAT
Alix Earle started posting to TikTok in 2020, and everything shifted. The now-iconic GRWM—“Get Ready With Me”—format took over: unfiltered acne updates, anxiety check-ins, college dorm chaos, night glam. All of it.
Her rise wasn’t about scandal or shock factor. It was about radical relatability. The girl with the flawless blowout was also fighting breakouts before class. That duality? It landed.
By 2022, I was fascinated—not just by her styling, but by the reminder that audiences connect to human texture long before they memorize stats or medals.
And that’s exactly what equestrian sport still misses.
There are influencers in our world doing incredible things—but we still haven’t seen a cultural connector break through the barn walls and resonate on a mainstream level.
I call them creators and connectors.
I’ve been around the world of influencers—same airports, same Côte d’Azur terraces, same hot-list destinations—and I’ve watched the landscape evolve. It’s no longer about being perfectly styled. The algorithm now rewards connectors: the ones who share the rituals, the mess, the monologue, and still deliver undeniable cool.
Yes, we have sparks.
The European rider with the barn memes that nail every time...
The show jumper who fuses runway energy with five-foot fences.
Of course we love watching riders school, train, and compete—but it’s not yet cultural gravity.
We still don’t have an Alix-level figure pulling this sport into the global conversation.
WHY E1 IS OBSESSED WITH LIFE BEYOND THE ARENA
At E1 Equestrian, we’re building media, apparel, and community that doesn’t stop at the X-rails, finish flags, or centerlines.
The horse is the heartbeat. The rider carries the story. But it’s the electricity between them that makes it unforgettable.
Equestrianism isn’t short on champions.
It’s short on cultural icons.
That’s why we focus on who equestrians are outside the arena too. When you show the human behind the rider, everything shifts. The sport becomes magnetic.
As a modern sports-style and lifestyle house, E1 Equestrian is redefining how equestrianism shows up in culture. We’re not here for the old formulas. We’re building something cinematic, visceral, and alive—something that captures the real texture of this life.
It’s not just breeches and bridles.
It’s identity. Ambition. Sensuality. Stamina.
It’s not soft.
It’s charged.
IMAGINE IF EQUESTRIANS HAD THE KIND OF CULTURAL VISIBILITY THAT ALIX EARLE BRINGS—
Equestrianism has the raw material: the emotion, the obsession, the grind.
Now it needs reflection. A new mirror. One that moves people—inside and outside the sport.
Think Naomi Osaka’s behind-the-scenes training days.
Lewis Hamilton blending performance, fashion, and personal truth.
Hailey Bieber, who just sold her skincare line Rhode for an estimated one billion dollars—blending fashion, wellness, and energy into a cultural blueprint.
The next Alix Earle is already tightening her girth.
For the sport’s sake, let’s give her a lens.
Let’s stop playing small.
Let’s start showing what this world really looks like.
